Norman Pattiz is a man who is known to be the person who revolutionized the radio in America. The founder of Westwood one, Norman is the pioneer of some of the biggest radio shows and events. When the radio was in it’s prime, Norman hosted some of the most significant sporting events on his channels – right from the NFL to the Superbowl.
However, with the dawn of the internet, the radio is slowly losing its popularity and becoming something that is more targeted to the niche audience. Norman wanted to revive the radio in a new way that would appeal to internet users, and which would keep up with the times.
He then came up with the idea of opening up his podcast channel. The idea was one that came to him while he was trying to find viable ways to make a medium for audio, just like the radio, but with a modern touch.
To bring this plan to life, Norman Pattiz started up PodcastOne, a network of podcasts to give listeners a diverse range of podcast channels to choose from. He also paired up with Hollywood celebrities to diversify the shows that the podcast offers its listeners.
But even though the Podcasts were the new radio to the listeners, Norman Pattiz still felt like it wasn’t meeting the needs and expectations that he had for the modern radio. He tried his best to make his network more and more like the radio in some ways.
One thing that sets apart podcasts today and the radio is the availability of advertising space. Podcasts today don’t allow advertisers to use their audio as a means to sell their products, thus making it seem like the podcast market isn’t a viable mass media medium.
Norman Pattiz, therefore, decided to rope in a few advertisers to sell their products on the podcasts and reach more audiences. This also helped the company to generate advertising revenue, just like radio companies did, back in the day.
Bloomberg revealed that Norman Pattiz is all for studying his customer base, to give them exactly what they would want. Just earlier this year, Norman paired up with Edison Research, to do an in-depth analysis of their customer base and to figure out all the various trends that their listeners were following.
The research was also conducted with a view of understanding the different market segments and whether or not the advertisements that were being carried out on PodcastOne were effective or not.