About Whitney Wolfe the CEO and Founder Dating App Bumble

Whitney Wolfe was recently named as the Times Magazine’s Person of the Year. This is as a result of creating Bumble which is a dating app that empowers women. Unlike other apps that are men oriented, Bumble is a unique dating site that allows women to make the first move. Both genders are allowed to show interest, but only the females can make the match, start the first move, and initiate conversation.

Few years after establishment, Bumble continues to grow and is currently valued at $1 billion with millions of users. With regards to Bumble values and mission, the firm is densely inhabited by women employees. In fact, the firm’s management is led by a group of Women who are highly experienced. The following is some reasons that made Times Magazine to announce Whitney Wolfe as the Person of the Year.

Women Empowerment

As discussed, Bumble is more focused on women empowerment and gender equality. Additionally, Bumble is a supporter and sponsor of LA Clippers which is a club that is heavily managed by the women. This is the first time that the club has been sponsored by such an organization which has the same objectives as theirs. As a result, all players’ kits have a logo concerning women empowerment.

Women empowerment also comes with the employment opportunities in the firm. As earlier described, the management team of Bumble Is highly inhabited by the Women. Under the leadership of Whitney Wolfe, Bumbler continues to work towards women achievements.

Breaking Up with Facebook

Earlier, Bumble used Facebook to verify the identity, hobbies, and information of users. They have ceased to use this following the recent allegations on the breach of users’ data. According to Bumble, the protection of users’ personal information is paramount, and it’s their biggest priority. Additionally, the firm has established measures that ensure no one can gain access to users’ personal information.

Gun Control

Previously, people were posting photos of themselves with firearms. Whitney Wolfe stated that guns weren’t a beauty tool. Since then, they joined hands with NRA to set out measures that provided guidance on the use of firearms. Bumble wants to ensure safety for all their users.

Head to Heat with Match Group

Match Group is a dating site that comprises many dating sites such as Tinder. Match group had tried to acquire Bumble, but their efforts failed. In Return, they filed patent infringement lawsuit against Bumble. However, Whitney hasn’t given up and continued to register growth for her firm.

For More info: en.wikipedia.org/wiki/Whitney_Wolfe

Whitney Wolfe: Of Apps And Bees

Bumble is a popular dating app that gives its female users much more priority. This is why it is called a “female-led” dating app. Apps, as anyone who has used one knows, is something that is strictly used on a smartphone or desktop PC. The whole idea behind an app is to use it remotely at one’s own convenience, to avail oneself of a product. This is diametrically opposite to the brick and mortar store concept. But what if the two were combined? That is what Bumble is doing. They are building an enclave of sorts, for Bumble app users to get together and meet.

Humming with Activity
This new lounge for the apps users will be called the “Hive” and the first one will be popping up in New York City. The motif of the lounge will be in keeping with the whole bee theme. For example, the walls will look like a bee-hive. The reason behind opening a physical location explains Whitney Wolfe, CEO of Bumble, is because the app now has gone beyond being just a dating app and the brand needs to be formalized as a community. With the opening of Hive, Bumble will get two birds with one stone. This is because the company ultimately wants to cater to those who just want to network with others, and not just be a dating app.

The Founders
The bumble app was founded by Whitney Wolfe and Andrey Andreev. Ms. Wolfe already had experience in the dating app scene before she created Bumble. She is the co-founder of the most popular dating app, Tinder. Ms. Wolfe was born and raised in Salt Lake City, Utah and completed here education at Southern Methodist University. While attending there she already showed an aptitude for business.

After graduating, she joined a small company called Hatch Labs, and from there, she co-founded Tinder with fellow employees of Hatch Labs and became vice president of marketing. After leaving Tinder, she co-founded Bumble with Andrey Andreev who is the founder of Badoo, another very successful dating and networking site. Today, Bumble has over 11 million subscribers and its estimated worth is 500 million dollars.

See: https://www.nytimes.com/2017/03/18/fashion/bumble-feminist-dating-app-whitney-wolfe.html