Getting to Know Lori Senecal

Lori Senecal announced that she would be leaving her position as the chief executive officer of CP + B Global. This is a role that came her way in the year 2015. Before taking this role, Lori Senecal used to work with MDC Partners Network as the chief executive officer and president. After becoming the global CEO of CP + B, she still held the position at MDC Partners Network. After announcing her departure from CP + B, the chairman and co-founder of the company Chuck Porter immortalized her for her efforts. He said that she had been the most suited person to help the company achieve its global ambitions. During her reign at the company, she will be remembered for her stunning role in helping the company land the American Airlines as one of their clients.

According to GC Report, this was back in 2015, and she helped the company snatch American Airlines from TM Advertising effectively ending a 25 years partnership. Mr. Porter thanked Lori for her contribution to the company and mentioned that she had established a platform that would help them develop another breed of leadership. Before announcing her departure, Lori Senecal mentioned that the company was very thoughtful and careful concerning the leadership decisions that would help the firm move forward. Lori Senecal also said that she would cooperate with the next leader to ensure that there is a smooth transition. People who knew Lori said that she had been a good and fantastic friend. Her leadership has made the company more effective and smarter. Her replacement seems to have been found with the appointment of Danielle Aldrich as the president of the company. This is an individual who had been very crucial in facilitating the deal to acquire American Airlines.

Lori Senecal has had an illustrious career. Lori has worked with other successful firms such as KBS + and McCann Erickson as the president. She used to work in the New York office which is the main office. She has also worked with McCann Worldgroup where he served the role of chief innovative officer. Lori went to McGill University. She graduated with a degree in commerce from the institution and majored in marketing and finance.

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