Whitney Wolfe: Of Apps And Bees

Bumble is a popular dating app that gives its female users much more priority. This is why it is called a “female-led” dating app. Apps, as anyone who has used one knows, is something that is strictly used on a smartphone or desktop PC. The whole idea behind an app is to use it remotely at one’s own convenience, to avail oneself of a product. This is diametrically opposite to the brick and mortar store concept. But what if the two were combined? That is what Bumble is doing. They are building an enclave of sorts, for Bumble app users to get together and meet.

Humming with Activity
This new lounge for the apps users will be called the “Hive” and the first one will be popping up in New York City. The motif of the lounge will be in keeping with the whole bee theme. For example, the walls will look like a bee-hive. The reason behind opening a physical location explains Whitney Wolfe, CEO of Bumble, is because the app now has gone beyond being just a dating app and the brand needs to be formalized as a community. With the opening of Hive, Bumble will get two birds with one stone. This is because the company ultimately wants to cater to those who just want to network with others, and not just be a dating app.

The Founders
The bumble app was founded by Whitney Wolfe and Andrey Andreev. Ms. Wolfe already had experience in the dating app scene before she created Bumble. She is the co-founder of the most popular dating app, Tinder. Ms. Wolfe was born and raised in Salt Lake City, Utah and completed here education at Southern Methodist University. While attending there she already showed an aptitude for business.

After graduating, she joined a small company called Hatch Labs, and from there, she co-founded Tinder with fellow employees of Hatch Labs and became vice president of marketing. After leaving Tinder, she co-founded Bumble with Andrey Andreev who is the founder of Badoo, another very successful dating and networking site. Today, Bumble has over 11 million subscribers and its estimated worth is 500 million dollars.

See: https://www.nytimes.com/2017/03/18/fashion/bumble-feminist-dating-app-whitney-wolfe.html

Leave a Reply

Your email address will not be published. Required fields are marked *