Norman Pattiz, Modernizing Radio With PodcastOne

Norman Pattiz is a man who is known to be the person who revolutionized the radio in America. The founder of Westwood one, Norman is the pioneer of some of the biggest radio shows and events. When the radio was in it’s prime, Norman hosted some of the most significant sporting events on his channels – right from the NFL to the Superbowl.

Norman wanted to revive the radio in a new way that would appeal to internet users, and which would keep up with the times.

He then came up with the idea of opening up his podcast channel. The idea was one that came to him while he was trying to find viable ways to make a medium for audio, just like the radio, but with a modern touch.

To bring this plan to life, Norman Pattiz started up PodcastOne, a network of podcasts to give listeners a diverse range of podcast channels to choose from. He also paired up with Hollywood celebrities to diversify the shows that the podcast offers its listeners.

But even though the Podcasts were the new radio to the listeners, Norman Pattiz still felt like it wasn’t meeting the needs and expectations that he had for the modern radio. He tried his best to make his network more and more like the radio in some ways.

One thing that sets apart podcasts today and the radio is the availability of advertising space. Podcasts today don’t allow advertisers to use their audio as a means to sell their products, thus making it seem like the podcast market isn’t a viable mass media medium.

Norman Pattiz, therefore, decided to rope in a few advertisers to sell their products on the podcasts and reach more audiences. This also helped the company to generate advertising revenue, just like radio companies did, back in the day.

Bloomberg revealed that Norman Pattiz is all for studying his customer base, to give them exactly what they would want. Just earlier this year, Norman paired up with Edison Research, to do an in-depth analysis of their customer base and to figure out all the various trends that their listeners were following.

The research was also conducted with a view of understanding the different market segments and whether or not the advertisements that were being carried out on PodcastOne were effective or not.

Sawyer Howitt; The Exceptional Racquetball Wunderkind

As a racquetball fan, one may run out of superlatives to describe Sawyer Howitt. While many see him as a future star, some argue that he is already a legend in the making. Though it is still in its baby steps, his career is remarkable. Sawyer first ventured into the game while still a student at Lincoln High school, where he outshone his peers, standing out from the rest. His exceptional talent landed him a lucrative deal with the Portland Racquetball Club.

Sawyer Howitt hails from an affluent background, with his father, a serial entrepreneur, owning the Merriweather Group. The family resides in Portland, Oregon. Having honed his skills from a tender age, Sawyer has fascinated numberless racquetball enthusiasts. His name is on everybody’s lips, with the game’s hobbyists carving to see him in action every time an opportunity presents itself.

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His age might be still young, but Sawyer Howitt has displayed flashes of brilliance associated with established superstars. Earmarked as one of country’s future top athletes at the Olympics, the young prodigy is not only fascinating but inspiring to aspiring players as well. One can only hope that his promising career follows the current trajectory, where it seems that the only thing that can deter him is the sky.


José Henrique Borghi Leads Mullen Lowe into the Future

Anyone who is familiar with advertising in South America knows the name Mullen Lowe, or they know their work. This article explains how José Henrique Borghi is helping the company grow by offering a number of new points of leadership. He is one of the finest in his industry, and he is working quite hard to ensure he is giving his employees reason to be hopeful for the future.

#1: More Corporate Partners

Jose has many different corporate partners coming to Mullen Lowe, and he is growing a new sort of clientele that he believes will make the company grow faster. They have a number of customers in South America, and he believes that his company will have a platform to grow into other parts of the world. Picking up a corporate client here and there has ensured the company will grow quite a lot and more information click here.

#2: Creative Art
Mullen Lowe has ensured all his staff are allowed to be creative, and he is showing his staff there are many ways to stay creative as they work. There are quite a few people who are working for Mullen Lowe who will create the finest artwork, give the customers something they will be pleased with and allow them to be as unique as possible and learn more about Jose Borghi.

#3: Opening New Offices

Mullen Lowe has been growing for some time by ensuring that it opens more offices around the world. The world offices that were started by Mullen Lowe are there to garner the business of international clients who wish to learn more about the business. Jose wishes to keep all international offices open because he has many dreams of expanding the firm.

Mullen Lowe has grown quite a lot, and José Henrique Borghi is at the heart of it all. Everyone who wishes to advertise with Mullen Lowe will partner with a growing enterprise.

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